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Madison Reed Hair Color Is
An Instant Vibe ShiftMulti-DimensionalMade for All Your ShadesBold and TimelessCruelty-FreeColorist-ApprovedFemale-FoundedAward-WinningSalon-QualityA Confidence BuilderFlirt-WorthyAmmonia-Free

Hello BeautifulGoodbye grays

Hello BeautifulGoodbye harsh ingredientsHello BeautifulGoodbye graysHello Beautiful

Color Your Hair at Home

Choose from gorgeous permanent color with 100% gray coverage or vibrant color that washes out gradually.

Let Us Color Your Hair

Let our pro colorists color your hair for you at any of our 90+ Hair Color Bars nationwide

Shop by Hair Color

Explore our hair color and care products for salon-gorgeous results at home. Consider your #HairGoals, achieved.

The Madison Reed Difference

Female-Founded, Female-Led

Our company is founded on the belief that a confident woman is a beautiful woman. This belief drives everything we do and how we do it: from the quality of our products, to the results we guarantee, and the service we provide. LEARN MORE ▶

Meet ColorWonder

Our NEW demi-permanent color comes in a lineup of swoon-worthy shades and washes out gradually - so you can experiment more and more often.

Become Limitless

Get more with a Limitless Membership!

Whether you color your hair at home or in a Hair Color Bar, we have a membership that's perfect for you.

  • Earn rewards
  • Exclusive discounts
  • Special gifts and more!

See Why Over 5 Million Women Have Tried and Love Madison Reed

Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.